Advertising & Promotion Schedule

Effectively make use of exhibition promotional tools to boost the effects of the exhibition and invite visitors to your booths.

  • Exhibitor Manual+
  • On-Site Branding Opportunities
  • Pre-Show Advertising
  • Advertising in SOURCE Buyers’ Guide
  • Online Exhibitor Listing+
  • Product/ Service Feature on various digital/ print platform(s)+
  • Exclusive Deals & Booth Activities Feature+
  • Email Signature Banners+
  • Visitor Invitation Cards+
  • Public Relations+

+Complimentary. All features are subject to final discretion of the marketing department. Only exhibitors who have made payment for their booths will be featured.

Ongoing Proactively announce your participation in the exhibition with banner placements on all relevant company collateral (Website, email signatures, eNewsletters, publications) Marketing & PR Campaign and Activities
Sign-up date



Exhibitor On-Boarding

Sending of marketing information

Sending of pre-show advertising and on-site branding information

2 weeks from sign-up date Submit Marketing Information  
Mid-February 2017

Content Population

Populate eNewsletters,  social media sites and blog with Exhibitors’ content

18 March 2017

 Show Preview

Submission deadline for exclusive deals, product/ service and company information

10 April 2017

SOURCE Ad Booking Deadline

SOURCE, the Essential Buyers’ Guide is an annual publication dedicated to matching buyers and sellers. 

Submission deadline of ad booking form

24 April 2017

SOURCE Buyers’ Guide

Submission deadline of ads

26 May 2017

Exhibitors’ Listing

Exhibitor information for print / digital platforms 

(Form B2 in the e-Manual)

Late May 2017  

Invitation Cards

Distribution of printed and e-invite cards to exhibitors

 19 June 2017


Submission deadline for sponsorship opportunities

Late May – Early June 2017

Invitation Cards

Kindly distribute the invitation cards to your associates, business partners, clients, etc.

19 July 2017

Press Release

Submission deadline for exhibitors’ press releases

July 2017   Full-Scale Marketing & PR Campaign and Activities
26 – 28 July 2017


*Banners can be downloaded via the Exhibitor Manual.

Kindly direct your queries here: