Increase your knowledge at Office Expo Asia's webinars. Tune-in to a range of complimentary branding & marketing seminar topics for your personal development.
Stay tuned for more information.
10 July 2019 (Wednesday)
Branding & Marketing
|12.45PM - 1.25PM||
How to Use Facebook to Increase Revenue
Strategic Relations Manager, Impossible Marketing
1. What is Facebook?
2. Why should we use Facebook?
3. Using Content Pillars to better market our brand on Facebook.
4. Video Advertising
1.00PM - 3.00PM
Held at stage area
Exstopod Asia Expo
1:00PM - Welcome Snacks and Drinks
1:30PM - Introductory Speech from Exsto Asia
1:45PM - Symposium: "Peace & Privacy In A Pod"
2:15PM - Awarding Ceremony for "Pimp my Pod" Competition
2:45PM - Lucky Draw
3:00PM - Networking Session
Peace & Privacy In A Pod
James Paul Pilande
Brand Director (Exstopod), Exsto Asia Pte Ltd
An open office space can be noisy and somewhat distracting, most of the time collective conversation within an enclosed space can create an intolerable experience when you are trying to focus on work or just simply want some peace of mind. Acoustic Pods are single or multi-person private spaces suitable for making important calls, focus on work, discussions, and short relaxations. We believe that a quiet and comfortable space will increase employees' productivity in the modern busy office environment.
|1.30PM - 2.10PM||
Future Proof Your Business
Brand Strategist, Broc Consulting
As the saying goes "If you are not a brand, you are a commodity."
Brand building is widely acknowledged as an effective tool to help businesses win customers and achieve long term profitability. However, many people lack a clear understanding of what branding entails, resulting in haphazard and incoherent efforts. Worse, some companies see "content marketing" or "social media" as the panacea to building strong brands and were flabbergasted when returns do not commensurate with the resources invested.
In this talk, Ms. Catherine Chai, veteran Brand Strategist, will share with you best practices on how to brand your product, service, and business successfully, and future proof your business with a strong brand!
|2.15PM - 2.55PM||
Applying Design Thinking for SMEs
Executive Committee, Design Business Chamber Singapore
Managing Director, Creativeans
As industries constantly get disrupted and SMEs strive to reinvent themselves, Design Thinking has become a proven method for businesses to continuously innovate and evolve to meet the needs of their customers and achieve business grow. In this seminar, Mr. Kimming Yap will share with you the overarching principles of design thinking and practical tips on how SMEs can apply design thinking to their business.
|3.00PM - 3.40PM||
7 Most Common Misunderstandings of Digital Marketing In 67% of SME Minds
Digital Marketing Consultant, Ice Cube Marketing
"I have been burnt!" "SEO is a scam!" You might have experience spending several thousand dollars with minimal return in your digital marketing journey. With the experience working with hundreds SMEs, Mr. Ricky Tay realised that 2 out of 3 SME owners' struggle with digital marketing originate from the gaps in digital marketing theories and technical know-how. In this sharing, Ricky will clear the doubts and misunderstandings that SME owners face when planning their digital marketing strategy. Through this seminar, SME owners can grasp the correct concepts in order to run profitable digital marketing campaigns on their own.
|3.45PM - 4.25PM||
How to Build a Brand in the Digital Age
Branding always seems to be shrouded with mystery. What is branding? How do we brand anything? How does digitalisation affect my brand?
|4.30PM - 5.10PM||
Measuring Success In Social Media Marketing
Yee Gin Ng
Strategic Insights Lead, APAC, WE Communications
How do you know if you&pos;re spending enough or too much on your assets on social media? This session will offer a perspective on identifying the right success metrics for your social media programs and using data to maximise your ROI.
11 July 2019 (Thursday)
|2.15PM - 2.55PM||
WSG Programmes: Hiring, Training and Retention of PMETs in a Manpower-Lean Economy
Director, Place and Train Programmes, Singapore National Employers Federation
SNEF will introduce about the various WSG programmes under the Adapt and Grow Initiative on recruitment, training and retention of PMETs. They are:
A. P-Max Place-and-Train Programme
Aims to facilitate the entry of PMETs into suitable SME jobs
B. Enhanced Career Support Programme (CSP)
C. Professional Conversion Programme (PCP) for Professional Executives
|3.00PM - 3.40PM||
Branding Gaps and Audit
Principal Business Advisor, SME Centre@Central
A brand represents the identity of your product or service that you offer. It helps your customers to recall your offerings in times when they make reorders. Other than such purpose, what else does your product or service's brand mean to your customers? Have you ever wondered how you can enhance your clients' perception of your brand positively and develop brand loyalty? Join us in this workshop that addresses the importance of a brand and appreciate its development and upkeep. The speaker will also discuss execution of a brand audit to identify gaps and suggest ways to close them. Simple case studies will be surfaced to elaborate the key messages to the audience.
|3.45PM - 4.25PM||
How to Stay Ahead of The Race by Deploying EI (Energy Intelligence) Over AI For Your Career & Business
Director, The Ninth Concepts Pte Ltd
With the new wave of AI (Artificial Intelligence), it is without a doubt that every industry will find new opportunities as well as challenges transforming the business world and the labour market. For some people, this is the best of times. For others, it is the worst of times. The rules of the game have changed and the landscape has fundamentally been altered. However, there are things we can do about it.
|4.30PM - 5.10PM||
Future-Proof via Deep Human Technologies
Founder, WholeTree Foundation
The implications of an exponential future for everyone will be highly disruptive, truly transformative, and earth shaking - it is one that is unmatched in human history. There are several questions that are paramount for us to ask - as individuals, as parents, as a society, and collectively as the human race.
Will computers take over the world (no longer in the realm of science fiction) and how soon? Will we lose control of our own destiny? What is our destiny in this brave new world? Is there something if anything we can do to remain relevant - and even more importantly - to reassert our role as the creative masters of our destiny, and of our world?
The answer - perhaps surprisingly (or not) - lives in every one of us. Join Yen-Lu as he explores this brave new world of machines and humans living side-by-side - into the world of Deep Human.
12 July 2019 (Friday)
|1.00PM - 1.30PM||
Weave MusicCloth® with Rehyphen®
Host: JJ Chuan & Chiu Mee Lee
Do you know that more than 4.6 million tons of e-waste end up in Asia's landfills? Rehyphen® was started as an up-cycling initiative where discarded tapes were collected and weaved in efforts to reduce and eliminate e-waste while giving the product new life. You will have the chance to access their exclusive cassette and video tape collection which were donated by the local community. Pick a cassette or video tape, and weave them into a piece of MusicCloth®. This piece of MusicCloth® will then be turned into Singapore City Map posters and other products that make for original, unique, and memorable gifts - both corporate and personal.
Translate your stories into MusicCloth® that will recall pleasant memories of precious moments and advocate a sustainable way of life.
|1.35PM - 2.05PM||
Calligraphy by Nuffypuffy
Calligraphy is a simple art form to get addicted to. You could bring it everywhere, all you need is just a brush pen and paper. Nafisah will take you on a journey to how Nuffypuffy was born and show you a simple demonstration on how to compose a simple card for that special someone.
|2.10PM - 3.15PM||
Product Photography for Social Media
Everyone is looking to spice up their social media feeds, finding all ways and means to grasp a few seconds of attention from their audience with that Insta-worthy shot. This photography process may seem time-consuming to some, but it does not have to be that intimidating.
Come down to this session with a live demonstration where Lionel will share his process, tips, and tricks that he has learnt through the years to help you get that professional-looking shot all by yourself!
|3.20PM - 4.25PM||
Pop-Up Experience: DIY Floral Bath Salts
Maker: Suds & Such by Pastel Ink Style & Design
Combine the benefits of sea salts, himalayan salts, dry herbs and flowers, and essential oils into one soothing bath! Learn to make your own bath salts with a blend of crowd-favourite essential oils, bring it home, and chill in a tub with your favourite playlist. (Or make yourself a foot bath - there's no wrong way to relax with bath salts!)
Offers are valid while stocks last, subject to individual terms & conditions, and exclusive to OEA unless otherwise stated. All information is correct at time of publication.
Stay tuned for more information.
|BIOSYSTEM GROUP PTE LTD||AC27||Receive a free Biosystem luxury pen with any purchase during the fair.|
|BOXGREEN PTE LTD||AC33||Visit our booth, drop your name card in the bowl, and stand a chance to walk away with a $200 OSIM Voucher!|
|EXSTO ASIA PTE LTD||AC20||Experience the ultimate solution to noise pollution!|
|FORWARD 50 PTE LTD||AB28||Visit us now to get a free consultation now! Turning your workspace vision into reality starts here.|
|HUSTLE CRAFT PTE LTD (SILEN)||AA18||Display units going for at least 10% off at OEA 2019!|
|KAFFA KALDI PTE LTD||AA40||Free ground coffee and tea bag sachets when you visit our booth|
|KUMPULAN DEVELOPMENT (S) PTE LTD||AA28||Free sampling of Nestle's hot beverages|
|MXGSOFT PTE LTD||AC31||Visit our booth and get a free upgrade (worth up to $8,000) of your solution package.|
|NETICOL PRIVATE LIMITED||AB39||Free IT asset management consultation|
|SINGAPORE AIRLINES LIMITED||AD31||Sign up with the Singapore Airlines HighFlyer Programme and turn your business travel expenses into savings|
|SINGAPORE NATIONAL EMPLOYERS FEDERATION (SNEF)||AC32||Visit the SNEF booth to find out how your company can benefit from various government grants. Door gifts to be given away as well!|
|THE NINTH CONCEPTS PTE LTD||AB33||Exclusive 3-day discounts and promotions at Office Expo Asia!|
Other Activities & Deals at Singapore Gifts & Premiums Fair & PrintPack+Sign 2020
|138 CONCEPT PRIVATE LIMITED||BD33||50 visitors who drop their name card at our booth will receive a free "Disney x Danielle Nicole Minnie Mouse" keychain worth $39.|
|ALL TRENDS PTE LTD||BF31||Genuine leather pencil cases will go at $6.98 (before GST) for orders made at SGPFair.|
|AXXEL MARKETING PTE LTD||BB18||Visitors of our booth will receive free giveaways from our extensive range of products and will have early-access to our new launches and exclusive promotions.|
|BIZLINK CENTRE SINGAPORE LTD||BF35||Visit our booth and flash our eDM (available on our Facebook page) to receive a free gift.|
|CONFLO MARKETING PTE LTD||BC46||3M Protective Eyewear will go at $5.00 each (U.P. 6.90).|
|CYBER GIFTS PTE LTD||BD46||All orders made at SGPFair will be entitled to exclusive gifts and a 10% discount.|
|DARREN YOUNG CORPORATION PTE LTD||BE24||20 vouchers will be given out each day for a free customised printing session at our factory.|
|FOREST OF GREEN PTE LTD||BZ36||Sample artisanal bakes at our booth.|
|HUFS GTEP_HYANGWON / SMCOS||BF24||Enjoy exclusive special deals and free giveaways at our booth.|
|IGIFT UNIFORM PTE LTD||BF41||Enjoy exclusive special deals and free giveaways at our booth.|
|INTERCITY BUSINESS CORPORATION||BH27||Pop by our booth to receive our latest elegant free giveaways.|
|MENA HOUSE OF FASHION PTE LTD||BB42||Exclusive Moroccan goodie bag giveaways for all interested buyers.|
|MY UMBRELLA PTE LTD||BD42||Come by our booth for free gifts!|
|NIIDA BUSSAN CO.LTD||BG36||Drop your business card and get a free towel sample at our booth.|
|OMNICONNECT PTE LTD||BZ25||First 300 customers who make purchases or place orders will receive a free gift.|
|PASTEL INK STYLE & DESIGN||BF28||Bring home your own D.I.Y floral bath salts at the Creative Crafts Corner on 12 July!|
|PERFECT PLANET PRODUCTS LTD||BF38||Free pen giveaways at our booth!|
|PRIME RATE MARKETING SERVICES PTE LTD||BE43||Stand to win Flower Pens worth $7.90 each at our lucky draw! Only 50 pieces to be won.|
|QQ GLOBAL STUDIO PTE LTD||BZ33||Enjoy 10% off your first order on www.qqstudio.sg with the code FTO10.|
|SIN HIN CHUAN KEE PTE LTD||BE38||Orders confirmed at SGPFair will be entitled to 15% off.|
|THE CRAFT HOUSE COMPANY LIMITED||BF34||Receive discount coupons and free giveaways at our booth.|
|THE LIMBIC SYSTEM PRIVATE LIMITED||BD37||Lapel pins are small accessories that make a big impact and they go for a big 25% discount at SGPFair.|
|THS LIFESTYLE PTE LTD||BB44||Free giveaways (eg. PU Leather Notebook, Multi-currency Pouch) with every name card exchanged.|
|TIAMOROSES||BZ34||Visit our booth to find out about our promotional offers & free giveaways only at SGPFair.|
|TO BE CALM PTE LTD||BZ24||First 50 orders of $1,000 or more will receive a 10% discount and a complimentary Shophouse Trio Set & Singapore Journey Candle.|
|YTS SERVICES MARKETING PTE LTD||BC28||Purchase a wireless charging pad with a Singapore cityscape that lights up, at only $40.|
|121SIGNS.COM PTE LTD||CF28||Join our top-up scheme and receive an extra S$100*! Enquire at our booth now!|
|CAS TECHNOLOGY PTE LTD||CE34||Exclusive Workflow Automation System bundle deals for greater efficiency at an affordable price.|
|DURA CHOPS PTE LTD||CC25||Visit our booth to redeem your free gift or get your customised pre-inked stamp at only $10! Ready in 30 minutes!|
|EVENT GALAXY PTE LTD||CH15||10% discount off all Event Galaxy rate cards for sign up confirmation for all items|
|KONICA MINOLTA BUSINESS SOLUTIONS ASIA PTE LTD||CD20||Join us for a machine demonstration and showcase of print samples.|
|NAGAPRINT & PACKAGING PTE LTD||CB20||Attractive giveaway for all sign-ups on our online store during PrintPack+Sign|
|NETICOL PRIVATE LIMITED||CC20||Free chia seeds|
|SHEPHERDS INKJET TECHNOLOGY||CC26||Enjoy promotional prices and a free set of inks for deals closed at PP+S.|
|XIAMEN GORDON RIBBONS & TRIMMINGS CO. LTD||CD40||Discount coupons will be available at our booth.|